There are some circumstances that call for good ol’ fashioned tried and tested techniques. When it comes to marketing, having an email campaign and a fully optimised website is all well and good but there are some methods that have been around for years. Every business should use these.
Boosting your brand awareness is something that all businesses should focus on and while many modern marketing techniques are focused online, older methods will be based on face-to-face communication and printed forms of advertising such as business cards.
Let’s take a look at some of the older marketing systems that can still be highly successful in today’s technology-mad world.
Printed Publications
While we all think sending emails and creating online adverts is all we need to do to boost our brand awareness, there are actually many offline techniques we can benefit from as well. Using printed publications is a great way to get your message out there and this can include everything from leaflets and brochures through to business cards and letter-headed paper. A company like Helloprint can cover all these areas.
Bulletin Boards
While no one is claiming that a bulletin board should be the centrepiece of your advertising campaign, there are many benefits to using it that shouldn’t be ignored. If you run a business such as a shop, you can promote your brand by getting passers-by to stop and look at the board. You can advertise a sale, new stock or vacant staff positions and by using your company logo on the board you will quickly improve your visibility to the general public – which should be the aim of any marketing campaign.
Direct Mail
We all know how important it is to have an email marketing campaign set up but that doesn’t mean that you have to ignore the power of sending a letter. So many people are too busy to check all of their emails nowadays as we open our inboxes to be greeted with dozens of new emails each morning. However, how many letters arrive on your desk? Not many and this means you will already have successfully attracted more interest to your single letter than you will with your email that is caught up with a flow of others.
Promotional Giveaways
Everyone loves a freebie and companies that give away free things will always stick in your mind. So, why have we stopped giving away things like branded keyrings and mugs? Promotional giveaways are easy to organise and they are a simple yet effective way to get your brand out to the public in order to become more widely recognised. Brand recognition is an important part of any marketing campaign. You could get a stall at the weekend in your local shopping centre and hand these out to passers-by, or you can run a competition and use your branded items as prizes.
Talk to your Customers
Contrary to popular belief, not everything has to be done by email and you can communicate with your clients by picking up the phone or having a one-on-one meeting with them. Take them out to dinner every once in a while and make that personal connection again, as this is something that is all too often lost in the modern world where technology becomes too easy to rely on.
It is important to use a variety of techniques when you run a marketing campaign and this means implementing some traditional ideas as well as modern approaches. A good mixture of old and new is the best way to ensure you are successful.
Leave a Reply