Keeping In Touch With Customers As A Small Business Owner
The growth of your business is a sure sign of success, but there are naturally going to be challenges that come with that. While you may be succeeding financially, the more customers you have to handle, the more work you’re going to have in front of you. If you’re going to keep providing a great service, then you need to be prepared to deal with an influx of customers – and that can make things feel a little less personal. Some customers prefer small or home businesses because of the interaction that you can have with business owners and employees, whereas bigger businesses tend to be almost faceless.
Live chat
As your business grows, you’re going to need a website to open yourself up to a bigger audience. A website isn’t only for making sales, but letting prospective customers know a little more about your business, your values, and your products. Imagine it like a storefront, but online. It’s going to benefit your reputation, and it’s also going to be the first impression for a lot of customers. The problem is, unlike a physical store, your customers aren’t able to just walk in and ask questions about your products or services.
This is where live chat comes in, as it works as a way to bridge that gap, allowing customers to find out whatever they need to know. You can check out the best UK provider of live chat software for small business here.
Remember customer names
As mentioned before, many customers prefer small businesses over larger ones because the interactions feel more personal. Remembering customer names is an important part of good service, and while you may not be able to keep doing so as you grow – it’s important that you make the effort as much as you can. Customers will remain loyal to your business if they know that their service is going to be consistently pleasant, and they can trust you with the quality of service they’re expecting.
Openly communicate
Having a social media page or a site where you can post news about your business is a great way to maintain open communication between you and your customers. Keeping customers up to date about promotions, product changes, business plans, and so on is a nice way to let the customer in – which inspires confidence in their investments. It lets the customer know where their money is going, and it’s great for building brand trust.
The more personal you can make things between you and your customers, the easier it will be for you to maintain that connection as your business is growing.
Loyalty rewards
Returning customers are great for business, and there are a few ways you can encourage customers to come back in the future. Of course, providing great service is important, but reward systems on top of that show your customers that you value them. Hand out reward points for future discounts, give out exclusive promotions, or anything to show your customer that you appreciate their loyalty to your brand.
Leave a Reply